What is Search Engine Optimization, so-called SEO?
Whenever you go to google search bar type something and then hit enter, tons of search results show up. These results are from various websites. So did you ever thought why the website which is ranked first is first or the second website is second? These positions are called SEO rankings. Google uses different techniques to rank websites.
If you are reading this then probably you have some kind of online business or website, which you want to rank higher. Well, don't worry there are different types of tools available to help you with your SEO. These tools are either free or paid. Today I'm telling you about some useful best free SEO tools.
You can use these tools to increase your rankings, and if you want any type of help regarding SEO then you can contact our SEO experts 24*7 for free. You just need to go to the Ask The Expert section. We offer a listing platform, so if you want to list your website, Instagram channel, Youtube channel or mobile application you can contact us by going to the listings section.
1. Data Studio
If you want to merge, visualize and share data from different sources (for example, Search Console and Google Analytics), this is the comfort zone of Google Data Studio. To get an idea of all the SEO tasks and dashboards you can create for free.
Get it: Data Studio
2. Enhanced Google Analytics Notations
How do you know if the drop (or increase) in traffic is related to a Google algorithm update or something else? This is a highly recommended Google Chrome plugin that will overlay your analytics with additional data.
Get It: Enhanced Google Analytics Notations
3. Google Analytics
Google Analytics is surprisingly robust and pairs well with other Google products, including Optimize, Search Console, and Data Studio. Few people have privacy concerns at Google Analytics, although Google says they don't use this data for search rankings.
Get it: Google Analytics
4. Search Console
Probably the most useful SEO tool on this list. It's hard to imagine modern SEO without accessing the data in the Google Search Console. This is the most trusted place to find information on how Google tracks and rates your website. There are very few places where you can get reliable keyword data and Search Console is one of them. Search Console limits downloads to 1000 lines. So, check the Free Search Console Data Exporter to download up to 25,000 rows at a time.
Get it: Search Console
5. Keyword Planner
Google's Keyword Planner was designed for people who buy Google Ads, but it still provides a lot of information that is useful for SEO keyword planning. It uses Google's data and has useful features like country filtering. Be careful with metrics like competition and volume, which has been known to be confusing.
Get it: Keyword Planner
Neil took over Ubersuggest not long ago and gave it a great overall score. If you haven't tried it in a while, it now goes way beyond keyword suggestions with lots of advanced SEO features like basic link metrics and top competitive sites.
Get it: Ubersuggest
7. Backlink Checker
A lot of people don't know that Ahrefs has a free backlink checker, but they do know it, and it's pretty good. It has a number of limitations compared to its full payment tool. For example, you're limited to 100 links and you can't search by prefix or folder, but it's useful for those quick link checks or when you're doing SEO on a low budget.
Get it: Backlink Checker
8. Google Review Link Generator
How do you collect customer reviews on your business? Here Google Review Link Generator comes in handy. Reviews lead to rankings, but Google doesn't offer this. This tool helps you to do this.
Get it: Google Review Link Generator
9. Mobile-First Index Checker
Mobile versions of websites are often very different from desktop versions. Since Google has switched to Mobile-first indexing, it is important that the key elements (links, structured data, etc.) match in both versions. Various tools will check this for you, but Zeo is probably the most complete tool.
Get it: MobileFirst Index Checker
10. Chrome DevTools
Get it: Chrome DevTools
11. Marketing Miner
When you need a lot of SERP data, rankings, tool reports, or competitive analytics, Marketing Miner does the heavy lifting for you and loads it all into convenient reports. It is a paid tool, but the free version is also available which allows you to perform a series of tasks.
Get it: Marketing Miner
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